Thursday, February 15, 2007

Corporate Blogging Do's and Don'ts

Just got back from a lunch meeting of the PRSA (Public Relations Society of America) of which Glenn "Instapundit" Reynolds was the speaker. It was kind of interesting after reading his site for so many years and never meeting him, then seeing and speaking to him twice in one week. As a matter of fact, his wife Helen was there as well but I didn't get to speak with her.

His talk was about blogging in general, and corporate blogging and podcasting in specific. He mentioned how it's imperative for companies to monitor blogtraffic about themselves and their products, to head off negative or inaccurate information. Also corporate blogs and podcasts are increasing in popularity and demand (meaning more people are listening and more companies are asking for them) and they can be done fairly cheaply and simply, but they need to be done right and with creativity, individuality and not read like press release boilerplate.

Glenn's a good speaker and knows how to engage an audience. I enjoyed myself and made a few more contacts in the local internet community. Maybe I need to hang around him more often...

Oh, and the food was really good. Green beans with ham chunks, salad, chicken, garlic bread... Mmmmmmm.

UPDATE: Instapundit is all over the story. about self-referential...

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