Actual slap-down on the Lego website, when you type in
http://www.legos.com. If the fine people at the Lego corporation think that 100 million people calling their products "LEGO bricks" or "LEGO toys" instead of just "Legos" is going to dilute their brand name one millionth of a degree, they took w-a-a-a-y too many notes in marketing school. I deal with brand identity in my job all the time, and in our marketers' wildest dreams they never would have come up with something like this.
Well, at least they're getting paid well.
Although I may have to make something like that for this site...
Hat tip to Busy Mom.
No comments:
Post a Comment